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This is a 3 day masterclass for Concept Artists, Illustrators and Students!


In this workshop you’ll also learn to put together an idea for an original picture book and how to pitch it. You’ll brainstorm with Beatrice and she will also speak about the best practices and challenges of facing a project by yourself.
The Workshop includes 2 demos.
During these demos and the working time Beatrice will introduce discussions about topics such as story telling, illustration and writing, the literary industry, publishers, agencies, balancing personal projects and work, finding your own personal style, tools to work with, and developing your portfolio among other interesting topics.
Each day Beatrice will read a story out loud.

About the Instructor

Beatrice Blue
Beatrice BlueFreelance Illustrator and Visual Development Artist
Beatrice Blue is a freelance visual development artist and Illustrator who loves to travel and explore. She has worked for Huion, Hasbro, DreamworksTV, DHX media, Procreate, 3D total, Nickelodeon, Harper Collins, LG, Penguin Random House, Literatura SM, Houghton Mifflin Harcourt, Lonely Planet and Quarto among others.
She is also the writer and illustrator of “Once Upon a Unicorn Horn”, “Once upon a
Dragon’s Fire” and “Wonder, the art and practice of Beatrice Blue”.


-Speaker’s Introduction. A brief introduction in which Beatrice will share a bit of her career development.
-Writing and/or illustrating a book. Differences between types of books you can illustrate or write. Why and how to create a picture book. How to start from scratch and where to find ideas, showing some examples of the types of work you can get from different clients.
– Phases of a picture book project. Presentation showing the “bones” of Beatrice’s picture book “Once Upon A Unicorn Horn” where she’ll show an overview of the whole pipeline, first ideas and early sketches of characters and the story. At this point Beatrice likes to ask the audience about the things they’re more interested in when it comes to picture book illustration. Since this is a wide topic, she’ll shape the workshop based on your requests.
– Demo. Beatrice will start creating a character digitally, based on a given background story. Procreate or Photoshop Painting.

– Everybody will draw if they wish to. You will work on the same exercise, which Beatrice shows in her demo. If you already have your own characters, Beatrice will focus on feedback and working on these characters.
– Character clarity and narrative. Talk about character design and colours.
– The Heroe’s Journey. Presentation about the elements that a story has to have in order to reach a large audience. Stages of the classic Heroe’s Journey with the usual fit on a 24-40 pages picture book.
– How Beatrice addresses Colour. She’ll show how to translate stories and ideas into a Colour script that contains the story from the beginning to the end. We’ll speak about the psychology of Colour and its importance for storytelling.
– Demo. Beatrice will do a second live demo, this time using traditional media and playing with different materials.
– Everybody will draw/paint with traditional media if they wish to. You can test the tools Beatrice will bring and try which media is best for your story/character/illustration.
– Feedback. Beatrice will save enough time to go from table to table giving personal feedback to everyone.
-If there’s time she will do portfolio reviews.

Discussion during Demos

– How to develop a good portfolio
– Storytelling
– Illustration and writing process
– The literary industry
– The animation industry
– Publishers and agencies
– Finding your own personal style
– Tools to work with
– Testing new media

– Portfolio Review
– Social Media Management
– Work vs Personal Projects
– Best Advice Beatrice ever got
– Q & A

Materials needed

– Laptop+Graphic Tablet or iPad + Apple Pencil
– Traditional tools, such as colored pencils, markers, or whatever you’ll like to experiment with at the
– Whatever is comfortable for you to sketch with (sketchbook +pencil or pen, etc)

Workshop Schedule

Author’s introduction. Attendees introduction. Talking about writing and illustrating a picture book. Showing the structure of picture books. Talking about storytelling.

Digital demo. Discussion about different topics like the hero’s journey, composition, structuring a picture book etc.. You will work on your ideas together with Beatrice.

Q&A. Feedback, character clarity and narrative. Colour and design. Publishing and animation industry.

Daily Schedule

9:00 - 13:00 Workshop
13:00 - 14:00 Lunch
14:00 - 17:45 Workshop

The Venue

The workshop is held at the Erzherzog-Johan-Salon (John of Austria Saloon) in Graz. The venue is easily accessible by car and public transport. There’s a basement carpark (10€/day) right below the venue and the next bus stop is 300 metres away (bus line 40, direction “Gösting”; bus station: “Anton-Kleinoscheg-Strasse”). We’ve also got a bakery/cafe (“Auer”) and a supermarket right next to our venue. The cafe serves delicious coffee, snacks and breakfast, so we can definitely recommend it to those who want to meet beforehand and enjoy breakfast together.

Please take a look at our page “location” for travel advice and apartment recommendations. If you need more help (plane, train, bus tickets, free parking options etc.) contact us at: contact@carbon-black.design